Business
•
The distance between a click and a key
A property sale happens too late and too rarely to be optimised. Everything we manage instead is a stand-in — and the arithmetic decides how precise a question each one is allowed to answer.
Property marketing,
beyond the dashboard
Property marketing,
beyond the dashboard
Property marketing,
beyond the dashboard
An independent publication about what happens between an advertising budget and a signed contract. Most reporting stops before that part.
An independent publication about what happens between an advertising budget and a signed contract. Most reporting stops before that part.
An independent publication about what happens between an advertising budget and a signed contract. Most reporting stops before that part.
Business
•
The distance between a click and a key
A property sale happens too late and too rarely to be optimised. Everything we manage instead is a stand-in — and the arithmetic decides how precise a question each one is allowed to answer.
Business
•
The numbers we repeat but never check
Five borrowed statistics run the property marketing funnel. They come from different countries, decades and industries — and they all break at exactly the same joint.
Business
•
The numbers we repeat but never check
Five borrowed statistics run the property marketing funnel. They come from different countries, decades and industries — and they all break at exactly the same joint.
About
Most of the work happens where advertising data meets CRM data. The two rarely agree, and the disagreement is usually the useful part.
Serhii Rudyk works in real estate marketing — strategy, lead generation and analytics for developers selling across several markets
Serhii Rudyk works in real estate marketing
— strategy, lead generation and analytics for developers selling across several markets
About
Most of the work happens where advertising data meets CRM data. The two rarely agree, and the disagreement is usually the useful part.
Serhii Rudyk works in real estate marketing — strategy, lead generation and analytics for developers selling across several markets
Areas of Work
01
Marketing Strategy
Which markets, which projects, and what the budget is actually buying.
02
Lead Generation & Performance
Lead Generation & Performance
More leads is easy. More leads that survive qualification is a different problem.
03
Measurement & Analytics
Measurement & Analytics
Attribution, CRM data, and which numbers are solid enough to decide on.
04
Marketing → Sales
The handover. Usually the least examined part of the funnel. I also work with real estate companies directly, usually on the same questions I write about here.
01
Marketing Strategy
Which markets, which projects, and what the budget is actually buying.
02
Lead Generation & Performance
More leads is easy. More leads that survive qualification is a different problem.
03
Measurement & Analytics
Attribution, CRM data, and which numbers are solid enough to decide on.
04
Marketing → Sales
The handover. Usually the least examined part of the funnel. I also work with real estate companies directly, usually on the same questions I write about here.
Have a question worth discussing?
If something here connects with a problem you are thinking about, I am always interested in a good conversation.
Have a question worth discussing?
If something here connects with a problem you are thinking about, I am always interested in a good conversation.